Do you feel less confident when you deal with others? Do you
succumb to others' demands and do things that you do not wish to
do? Do you want to be on equal footing with others but keep feeling
otherwise? Do you end up shouting and getting angry with others to
be on par with them? Have you become habitual of always proving
your superiority to others by being aggressive? Is something wrong
the way you approach people? If answers to above-mentioned
questions are "yes" then it makes a strong case for being
"assertive" rather than continuing the existing submissive or
aggressive behavior. Therefore a thorough knowledge of "Assertive
Behavior" becomes imperative. To facilitate gaining the knowledge
in this vital subject in the shortest time, authors Shyam
Bhatawdekar and Dr Kalpana Bhatawdekar included only the
"essentials" of "Assertive Behavior" in the book. The authors are
top-notch business executives, successful entrepreneurs, highly
sought after business and management consultants, eminent
management gurus and scholars, authentic human behavior experts and
prolific authors. And so the book becomes an authentic document on
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