Underwriting 101 (Electronic book text)


This volume offers practical, hands-on guidance to selling radio advertising. Developed for use in broadcasting sales courses and at campus radio stations, it offers skill development for all involved in media sales.

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Product Description

This volume offers practical, hands-on guidance to selling radio advertising. Developed for use in broadcasting sales courses and at campus radio stations, it offers skill development for all involved in media sales.

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Product Details

General

Imprint

Taylor & Francis

Country of origin

United States

Release date

September 2000

Availability

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Authors

Format

Electronic book text - Windows

Pages

218

ISBN-13

978-1-4106-0599-3

Barcode

9781410605993

Categories

LSN

1-4106-0599-X



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