Smart Retail - Winning ideas and strategies from the most successful retailers in the world (Paperback, 4th Edition)

Discover the secrets of some of the world’s biggest and leading shops and online retailers and get a competitive edge. Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated shop floor workers, this is the book that will guide you, your managers, team-workers, and anybody working in or learning about retail to success and profits.

•Fully updated to reflect the fast-moving and ever-changing world of retail
•Includes five essential new chapters featuring the very latest thinking, new case studies and the most cutting edge tactical thinking and strategic planning.
•Examines and coaches on traditional retail models alongside the rise in multi-channel, multiplatform retail and the exponential rise in the use of technology.
•Practical, inspiring, comprehensive and authoritative, it’s easy to follow and quick to put into practice
•Delivers outcomes that retailers want: how to grow their sales, boost their profits, develop loyalty and deliver an exceptional, memorable and envied customer experience.
•A wide appeal including retail entrepreneurs, existing managers of all levels, shop-floor staff and anybody interested in what retail is, how it works and what it means in the 21st Century.

THE CLASSIC, HIGHLY REGARDED AND DEFINITIVE GUIDE TO RETAIL SUCCESS.