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Sell On LootSocial Marketing - Behavior Change for Good (Paperback, 7th Revised edition)
Nancy R. Lee, Philip Kotler, Julie ColehourSocial Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.
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Product Description
Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.
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Product Details
General
Imprint | Sage Publications Ltd |
Country of origin | United States |
Release date | July 2023 |
Availability | Expected to ship within 12 - 17 working days |
Authors | Nancy R. Lee, Philip Kotler, Julie Colehour |
Dimensions | 231 x 187mm (L x W) |
Format | Paperback - Trade |
Pages | 576 |
Edition | 7th Revised edition |
ISBN-13 | 978-1-07-185164-7 |
Barcode | 9781071851647 |
Categories | |
LSN | 1-07-185164-0 |
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