Brand Name Potato Chips and Crisps - Walkers (Snack Foods) Brands, Lay's, Wise Foods, Herr's Snacks, Pringles, Kettle Foods, Utz Quality Foods (Paperback)

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Pages: 26. Chapters: Walkers (snack foods) brands, Lay's, Wise Foods, Herr's Snacks, Pringles, Kettle Foods, Utz Quality Foods, Inc., Jays Foods, Monster Munch, The Smith's Snackfood Company, Snyder's of Hanover, Hostess Potato Chips, Wotsits, Zapp's, Miss Vickie's, Quavers, Mrs. Fisher's, Lay's Stax, Thins, Mike-sell's, Ruffles, Munchos, Real Crisps, Guys Snack Foods, Lay's WOW chips, Salt 'n' Shake, Red Sky snacks, Tato Skins, Beer Chips. Excerpt: Lay's (known as Walkers in the UK and Ireland, Chipsy in Egypt, and Poca in Vietnam) is the brand name for a number of potato chip (crisps) varieties as well as the name of the company that founded the chip brand in 1932. Lay's chips has been marketed as a division of Frito-Lay, a company owned by PepsiCo Inc. since 1965. Other brands in the Frito-Lay group include Fritos, Doritos, Ruffles, Cheetos, Rold Gold pretzels, and Sun Chips. In 1932, salesman Herman W. Lay opened a snack food operation in Nashville, Tennessee and, in 1938, he purchased the Atlanta, Georgia potato chip manufacturer "Barrett Food Company," renaming it "H.W. Lay Lingo & Company." Lay criss-crossed the southern United States selling the product from the trunk of his car. In 1942, Lay introduced the first continuous potato processor, resulting in the first large-scale production of the product. The business shortened its name to "the Lay's Lay Lingo Company" in 1944 and became the first snack food manufacturer to purchase television commercials, with Bert Lahr as a celebrity spokesman. His signature line, "so crisp you can hear the freshness," became the chips' first slogan along with "de-Lay-sious " As the popular commercials aired during the 1950s, Lay's went national in its marketing and was soon supplying product throughout the United States. In 1961, the Frito Company founded by Elmer Doolin and Lay's merged to form...