"From the Preface:
""A company's spend on media advertising and marketing communications is one of the largest investments it makes...this book's goal is to help ensure that that the spending of these huge sums is carried out using the most effective approach to media planning, and thus lead to more profitable brand-building."
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"From the Preface:
""A company's spend on media advertising and marketing communications is one of the largest investments it makes...this book's goal is to help ensure that that the spending of these huge sums is carried out using the most effective approach to media planning, and thus lead to more profitable brand-building."
Imprint | Kogan Page |
Country of origin | United Kingdom |
Release date | December 2011 |
Availability | Expected to ship within 9 - 15 working days |
First published | 2012 |
Authors | Hamish Pringle, Jim Marshall |
Dimensions | 233 x 157 x 20mm (L x W x T) |
Format | Paperback - Cloth over boards |
Pages | 316 |
ISBN-13 | 978-0-7494-6305-2 |
Barcode | 9780749463052 |
Categories | |
LSN | 0-7494-6305-8 |