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Sport and Corporate Nationalisms (Electronic book text)
Explores the localized logics and practices underlying the marketing initiatives of major conglomerates and their increasing influence on the shaping and experiencing of national cultures. This book provides an analysis of the growing evolution of marketing strategies in the world of sport.
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Product Description
Explores the localized logics and practices underlying the marketing initiatives of major conglomerates and their increasing influence on the shaping and experiencing of national cultures. This book provides an analysis of the growing evolution of marketing strategies in the world of sport.
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Product Details
General
Imprint | Berg Publishers |
Country of origin | United States |
Release date | December 2004 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
Format | Electronic book text |
Pages | 256 |
ISBN-13 | 978-1-282-54549-6 |
Barcode | 9781282545496 |
Categories | |
LSN | 1-282-54549-3 |
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