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Retail and Marketing Channels (Paperback) Loot Price: R1,031
Discovery Miles 10 310
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Retail and Marketing Channels (Paperback): Srinivas K. Reddy, Luca Pellegrini

Retail and Marketing Channels (Paperback)

Srinivas K. Reddy, Luca Pellegrini

Series: Routledge Library Editions: Retailing and Distribution

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Loot Price R1,031 Discovery Miles 10 310 | Repayment Terms: R94 pm x 12*

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Retailer s buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries.

This comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distributor relationship as well as analyses of specific aspects of channel control and management. Finally, the book assesses the implications of new developments in the evolution of marketing channels.

First published 1989.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Library Editions: Retailing and Distribution
Release date: April 2014
First published: 2012
Editors: Srinivas K. Reddy • Luca Pellegrini
Dimensions: 234 x 156mm (L x W)
Format: Paperback
Pages: 352
ISBN-13: 978-0-415-75433-0
Categories: Books > Social sciences > Sociology, social studies > Social institutions > General
Books > Social sciences > Sociology, social studies > Social groups & communities > Urban communities
Books > Business & Economics > Industry & industrial studies > Distributive industries > General
Books > Earth & environment > Geography > Human geography > General
LSN: 0-415-75433-X
Barcode: 9780415754330

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