The process of making marketing decisions is increasingly dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems.
Any student hoping to enter the world of management will need to show that they understand and have mastered these techniques. This book will help them to do this and covers the following key topics: - Measurement sacling and reliability issues in management- Parametric and non-parametric statistical tests- Gerneralized Linear Modeling techniques- Data-reduction techniques- Model selection and model checking- Recursive and non-recursive models- Neural networks- Knowledge-based systemsThis book is ideal for students taking upper level undergraduate classes and graduate classes in statistics for business and management.
Or split into 4x interest-free payments of 25% on orders over R50
Learn more
The process of making marketing decisions is increasingly dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems.
Any student hoping to enter the world of management will need to show that they understand and have mastered these techniques. This book will help them to do this and covers the following key topics: - Measurement sacling and reliability issues in management- Parametric and non-parametric statistical tests- Gerneralized Linear Modeling techniques- Data-reduction techniques- Model selection and model checking- Recursive and non-recursive models- Neural networks- Knowledge-based systemsThis book is ideal for students taking upper level undergraduate classes and graduate classes in statistics for business and management.
Imprint | Sage Publications Ltd |
Country of origin | United States |
Release date | February 2008 |
Availability | Expected to ship within 12 - 17 working days |
First published | 2008 |
Authors | Graeme D Hutcheson, Luiz A. M. Moutinho |
Dimensions | 242 x 170 x 17mm (L x W x T) |
Format | Paperback |
Pages | 256 |
Edition | New edition |
ISBN-13 | 978-0-7619-7012-5 |
Barcode | 9780761970125 |
Categories | |
LSN | 0-7619-7012-6 |