Detective Marketing (Electronic book text, illustrated edition)

?In his book Detective Marketing, Stefan has succeeded in creating what we always strive for: simplicity, clarity, perfection. Using simple, yet thought-provoking examples, he manages to inspire both creativity and clear-sightedness. His hypothetical cases use humor to tickle the imagination and to shed new light on the role of common sense in marketing and communications.? Claes Andriasson Director, Absolut Akademi, The Absolut Company ?In business, being ahead of your time is good. Being ahead of Coca-Cola is revolutionary. Stefan Engeseth, the author of Detective Marketing, has an uncanny ability to predict trends. A number of hypothetical cases in his book have already become reality. The most far-out of these is a plan for delivering Coca-Cola on tap to private households. A year after the book?s publication, the Coca-Cola company announced a pilot project for doing just that.? Steve Strid