This significantly revised second edition of "Strategic Management
of e-Business" focuses on the strategic implications of e-Business
and examines the e-business strategies being employed by firms in a
range of different industry sectors.
Since the publication of the first edition, significant
developments have taken place in both the technology and the
markets for e-business, such as the dot.com crash and more
widespread use of the mobile Internet. This new edition contains
updated and new case studies, as well as recognizing the
developments in the field.
Written for students under-taking a MBA, final year
undergraduate students and executive education courses, this book
will also be a valuable resource for consultants and practitioners
who need to gain a greater understanding of the strategic issues
Supplementary materials for lecturers can be found at
John Wiley & Sons
|Country of origin:
||237 x 190 x 22mm (L x W x T)
||2nd Revised edition
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