Lean Advertising - How to Get Breakthrough Work Faster and Cheaper (Paperback, illustrated edition)

From Toyota automobiles to Dell computers and Harley-Davidson, Lean Production has revolutionized manufacturing. Now two advertising superstars show how adapting the same techniques can also revolutionize marketing communications. With responsibility instead of hierarchy, "Broadband Creativity, " relentless pursuit and destruction of waste, and enlisting formerly dreaded clients as key members of empowered teams, Lean Advertising virtually guarantees breakthrough work, in record time -- and without bloated mega-agencies' wasted time, money and energy. This is a must-read for anyone who wants to stay current in the constantly-evolving world of marketing.