Intellectual Property - A Guide to Its Business Importance (Hardcover)

An indispensable, plain-English guide to valuing and safeguarding your precious intellectual assets

The legal standards for intellectual property (IP) are constantly changing, and the consequences of not being fully conversant with current IP law can be cataclysmic for a business that derives a significant portion of its profits from its IP. At the same time, putting a dollar price on a company's intellectual assets is notoriously difficult for investors researching a company's fundamentals. Written by an attorney specializing in intellectual property, this plain-English guide provides you with a solid working knowledge of intellectual property law, along with proven strategies for valuing, protecting and obtaining maximum value from your patents, trademarks, brands, domain names, copyrights, trade secrets, and other intangible assets. Provides business leaders and investors proven solutions to the problems involved with valuing intellectual property Offers detailed answers to such critical questions as: What are an IP owner's rights?; How can IP rights be lost?; and, How can the value of IP be realized through litigation?Features numerous case studies and examples drawn from the experiences of an array of companies across industry sectors