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Marketing Fundamentals (Hardcover)
Stewart W. Husted, EtcThis book provides a foundation in the essentials of marketing. Principles and concepts are covered, with emphasis placed on learning through reader involvement in actual case examples. It discusses contemporary issues and trends, including global marketing, green marketing, and marketing to the new Europe.
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Product Description
This book provides a foundation in the essentials of marketing. Principles and concepts are covered, with emphasis placed on learning through reader involvement in actual case examples. It discusses contemporary issues and trends, including global marketing, green marketing, and marketing to the new Europe.
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Product Details
General
Imprint | Delmar Cengage Learning |
Country of origin | United States |
Release date | February 1993 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
Authors | Stewart W. Husted, Etc |
Dimensions | 260 x 210mm (L x W) |
Format | Hardcover |
Pages | 592 |
ISBN-13 | 978-0-8273-4848-6 |
Barcode | 9780827348486 |
Categories | |
LSN | 0-8273-4848-7 |
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