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Strategic Marketing - Theory and Applications for Competitive Advantage (Paperback, 2nd Revised edition)
Prof Pierre Joubert, Prof Michael Goldman, Dr Sean McCoy, Prof Frikkie Herbst, Ms Adri Jonker, Prof Johan Strydom, Mr Hennie Visser, Mr Kosie De VilliersStrategic Marketing second edition deals with the theories and formulation of strategic marketing, discusses the analysis of the environment, and applies and evaluates marketing concepts through southern African case studies.
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Product Description
Strategic Marketing second edition deals with the theories and formulation of strategic marketing, discusses the analysis of the environment, and applies and evaluates marketing concepts through southern African case studies.
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Product Details
General
Imprint | Oxford University Press Southern Africa |
Country of origin | South Africa |
Release date | May 2014 |
Availability | Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available. |
Authors | Prof Pierre Joubert, Prof Michael Goldman, Dr Sean McCoy, Prof Frikkie Herbst, Ms Adri Jonker, Prof Johan Strydom, Mr Hennie Visser, Mr Kosie De Villiers |
Editors | Prof Peet Venter, Prof Mari Jansen van Rensburg |
Dimensions | 239 x 168 x 22mm (L x W x T) |
Format | Paperback |
Pages | 392 |
Edition | 2nd Revised edition |
ISBN-13 | 978-0-19-904493-1 |
Barcode | 9780199044931 |
Categories | |
LSN | 0-19-904493-7 |
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