"Hitch Your Antenna to the Stars" is the first cultural and
industrial history of early television stardom. Susan Murray argues
that television stars were central to the growth and development of
American broadcasting. They were used not only to promote programs
and the sale of television sets and advertised consumer goods, but
also to established network identities. Through profiles of
well-known performers including Milton Berle, Sid Caesar, Jackie
Gleason, and Lucille Ball, she shows how the television industry
gave birth to the idea of TV stars and established a system of star
production and management notably different from the Hollywood star
system of the studio era.
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