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The Codes of Advertising - Fetishism and the Political Economy of Meaning in the Consumer Society (Electronic book text)
The Codes of Advertising - Fetishism and the Political Economy of Meaning in the Consumer Society (Electronic book text): Sut...

The Codes of Advertising - Fetishism and the Political Economy of Meaning in the Consumer Society (Electronic book text)

Sut Jhally

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This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: May 2014
First published: 1991
Authors: Sut Jhally
Format: Electronic book text
Pages: 240
ISBN-13: 978-1-135-21300-8
Categories: Books > Reference & Interdisciplinary > Communication studies
Books > Reference & Interdisciplinary > Interdisciplinary studies
Books > Business & Economics > Industry & industrial studies
Books > Reference & Interdisciplinary > Communication studies > General
Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries
Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry
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Books > Business & Economics > Promotions
LSN: 1-135-21300-3
Barcode: 9781135213008

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