This book examines the commercial speech of advertising as a
cultural phenomenon whose social significance far exceeds its
economic influence. Jhally argues that by selling viewing time to
advertisers, television converts audiences into laborers who "work"
for the media in the same way that workers do in a factory. By
watching commercial messages on TV, viewers actively create
symbolic meaning, but also generate profit for the media in return
for the wage of entertainment.
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!