Taking Down Goliath - Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power (Hardcover)

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Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.

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Product Description

Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.

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Product Details

General

Imprint

Palgrave Macmillan

Country of origin

United Kingdom

Release date

November 2014

Availability

Expected to ship within 10 - 15 working days

Authors

,

Dimensions

235 x 155 x 23mm (L x W x T)

Format

Hardcover

Pages

238

ISBN-13

978-1-137-44420-2

Barcode

9781137444202

Categories

LSN

1-137-44420-7



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