Manufacturing Strategy (Hardcover, 2Rev ed)


This updated edition aims to show that a strategic approach to manufacturing management is essential for the survival and prosperity of industrial companies. The author has formulated an approach which will help companies to develop an understanding of the implications of the corporate marketing and finance decisions for their manufacturing processes and infrastructures. The author has provided a basis for corporate debate and decisions that involve all the major functional departments: design, marketing, finance, personnel and manufacturing.

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Product Description

This updated edition aims to show that a strategic approach to manufacturing management is essential for the survival and prosperity of industrial companies. The author has formulated an approach which will help companies to develop an understanding of the implications of the corporate marketing and finance decisions for their manufacturing processes and infrastructures. The author has provided a basis for corporate debate and decisions that involve all the major functional departments: design, marketing, finance, personnel and manufacturing.

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Product Details

General

Imprint

Palgrave Macmillan

Country of origin

United Kingdom

Release date

April 1993

Availability

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Authors

Dimensions

216 x 138mm (L x W)

Format

Hardcover

Pages

337

Edition

2Rev ed

ISBN-13

978-0-333-57647-2

Barcode

9780333576472

Categories

LSN

0-333-57647-0



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