Build a better business-through your Personal Branding.. .
Oprah. Martha Stewart. Charles Schwab. They've built their success around their personal brands. But you don't have to be a celebrity to turn your name into a distinctive product persona that makes you money. Packed with a treasure trove of things to do tomorrow, next week, and next month, "The Brand Called You" will help you to build and maintain a Personal Brand. It also includes exciting new profiles of personal brands that pop, and teaches you how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a consistent flow of business.. .
If you want to be rich and famous, read this book.-Al Ries, coauthor of "The 22 Immutable Laws of Branding,"
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Build a better business-through your Personal Branding.. .
Oprah. Martha Stewart. Charles Schwab. They've built their success around their personal brands. But you don't have to be a celebrity to turn your name into a distinctive product persona that makes you money. Packed with a treasure trove of things to do tomorrow, next week, and next month, "The Brand Called You" will help you to build and maintain a Personal Brand. It also includes exciting new profiles of personal brands that pop, and teaches you how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a consistent flow of business.. .
If you want to be rich and famous, read this book.-Al Ries, coauthor of "The 22 Immutable Laws of Branding,"
Imprint | McGraw-Hill Professional |
Country of origin | United States |
Release date | November 2008 |
Availability | Expected to ship within 10 - 15 working days |
First published | 2009 |
Authors | Peter Montoya, Tim Vandehey |
Dimensions | 227 x 151 x 16mm (L x W x T) |
Format | Paperback |
Pages | 275 |
Edition | Ed |
ISBN-13 | 978-0-07-159750-0 |
Barcode | 9780071597500 |
Categories | |
LSN | 0-07-159750-6 |