The Chinese Public's View of the World, Volume 1 (Hardcover)

This unique book reveals the results of a wide-ranging and hugely significant survey that highlights exactly how Chinese society views the world - this data has never previously been published outside of China. The Chinese Public's Worldview, a social survey that CASS launched in 2007, is of considerable theoretical and practical significance. Most Chinese people have never been abroad and they generally learn about foreign and international affairs through the news media. As China continues to gain international stature, it is becoming increasingly advantageous to understand the views and attitudes of the Chinese public. How do the majority of China's 1.3 billion plus population view the outside world? Particular attention was paid towards people's views on China's main commercial competitors: Russia, The US, Japan and the EU. Within China, the results of The Chinese Public's Worldview survey have impacted on national policy making. Rich in research detail and clear analysis, this key book will help your organisation gain that all important competitive advantage when investing or operating in mainland China. This major new work will appeal to scholars, policy makers and business people interested in China. Throughout the world there are many analyses and commentaries on China by overseas observers. This fascinating book provides an analysis of how China views the rest of the world. With the rise of China the view from China will be increasingly important in helping to shape the world we live in.