The Complete Book of Perfect Phrases for High-Performing Sales Professionals (Paperback, Ed)

The Right Phrase for Every Sales Situation

A powerful command of words is the number one requirement for succeeding in the field of sales. Whether you're cold-calling a prospect, presenting to a group of decision makers, or dealing with price objection, the make-or-break point of every transaction lies in saying the right thing to the right person at the right time.

"The Complete Book of Perfect Phrases for High-Performing Sales Professionals" is the ultimate field guide for speaking and writing your way to sales success. You'll find perfect phrases for:

Lead Generation Turn cold calls into profitable relationships Expand your customer base Write engaging letters and e-mails

Sales Calls Get access to decision makers Present your product in compelling language Resist objections and stalling tactics

Customer Service Develop a rapport with every client Handle the most difficult of customers Close every conversation on a positive note