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The Hidden Persuaders (Paperback)
Vance PackardOriginally published in 1957, 'The Hidden Persuaders' is Vance Packard's pioneering work exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, by advertisers to secretly manipulate mass desire for consumer goods and products.
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Product Description
Originally published in 1957, 'The Hidden Persuaders' is Vance Packard's pioneering work exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, by advertisers to secretly manipulate mass desire for consumer goods and products.
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Product Details
General
Imprint | Ig Publishing |
Country of origin | United States |
Release date | October 2007 |
Availability | Expected to ship within 10 - 15 working days |
First published | July 2007 |
Authors | Vance Packard |
Dimensions | 210 x 140 x 13mm (L x W x T) |
Format | Paperback |
Pages | 240 |
ISBN-13 | 978-0-9788431-0-6 |
Barcode | 9780978843106 |
Categories | |
LSN | 0-9788431-0-X |
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