The Management of International Tourism (RLE Tourism) (Paperback)

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International tourism is one of today s major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expansion and growing significant economic importance, this book provides a comprehensive overview of international tourism, placing particular emphasis on the management of tourism.

The subject coverage of the book is wide-ranging: the authors examine the following issues:

  • the impact of environmental issues on tourism management
  • tourism demand and forecasting
  • the key methods of operation of companies within the industry
  • the functional areas of marketing, finance, organization and staffing
  • research and innovation
  • corporate strategy.

The book will be of value and interest to both students and academics, as well as managers in the fields of tourism, travel, hospitality and consultancy.


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Product Description

International tourism is one of today s major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expansion and growing significant economic importance, this book provides a comprehensive overview of international tourism, placing particular emphasis on the management of tourism.

The subject coverage of the book is wide-ranging: the authors examine the following issues:

  • the impact of environmental issues on tourism management
  • tourism demand and forecasting
  • the key methods of operation of companies within the industry
  • the functional areas of marketing, finance, organization and staffing
  • research and innovation
  • corporate strategy.

The book will be of value and interest to both students and academics, as well as managers in the fields of tourism, travel, hospitality and consultancy.

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Product Details

General

Imprint

Routledge

Country of origin

United Kingdom

Series

Routledge Library Editions: Tourism

Release date

April 2014

Availability

Expected to ship within 12 - 17 working days

First published

1991

Authors

, ,

Dimensions

246 x 174 x 15mm (L x W x T)

Format

Paperback

Pages

220

ISBN-13

978-1-138-00766-6

Barcode

9781138007666

Categories

LSN

1-138-00766-8



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