The New Hallmarks for Successful Business - The Completely Revised and Updated Practical Guide to Successful Business Development (Paperback, 2nd Revised edition)

"The Hallmarks for Successful Business" is a complete guide to business development for small and medium-sized companies. It provides proven and practical advice on: the way to survive, change and grow; planning for successful business development; achieving real growth - with minimal risk; creating new business opportunities; and much, much more - by combining the results of extensive research by Dinah Bennett at the Foundation for SME Development at the University of Durham with the hands-on consulting experience of David Hall and his associates, this book provides a practical step-by-step guide to actions which business people can take to achieve tangible success. Throughout the text, the book is packed with practical examples and procedures being used by manufacturing and service companies in the field.