Combining a straightforward approach with the author's renowned sense of humor, this student-friendly text equips you with the tools and knowledge to apply research concepts as both researcher and consumer. The author emphasizes the process by showing you how to design and construct projects, introducing today's various observation modes and answering critical questions about research methods, such as how to conduct online surveys and analyze both qualitative and quantitative data.
The 15th Edition includes the latest General Social Survey findings along with new coverage of the global use of social research, the emerging role of big data, demographic analysis and more.
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Combining a straightforward approach with the author's renowned sense of humor, this student-friendly text equips you with the tools and knowledge to apply research concepts as both researcher and consumer. The author emphasizes the process by showing you how to design and construct projects, introducing today's various observation modes and answering critical questions about research methods, such as how to conduct online surveys and analyze both qualitative and quantitative data.
The 15th Edition includes the latest General Social Survey findings along with new coverage of the global use of social research, the emerging role of big data, demographic analysis and more.
Imprint | Wadsworth Publishing Co Inc |
Country of origin | United States |
Release date | May 2020 |
Availability | Expected to ship within 10 - 15 working days |
First published | 2021 |
Authors | Earl Babbie |
Dimensions | 253 x 202 x 22mm (L x W x T) |
Format | Paperback |
Pages | 592 |
Edition | 15th Edition |
ISBN-13 | 978-0-357-36076-7 |
Barcode | 9780357360767 |
Categories | |
LSN | 0-357-36076-1 |