While the theories of Innis and McLuhan are notoriously resistant to neat encapsulation, some general themes have emerged in scholarly attempts to situate them within the discipline of communications studies that they helped to define. Three such themes - focus on the effects and consequences of communications, emphasis on communications as a process rather than as structure, and a sharp focus on the technology of communication, or the 'medium' - are the most fundamental in characterizing the unique perspective of the Toronto School. This collection not only represents a crucial step in defining the 'Toronto School, ' it also provides close analysis of the ideas of its individual members.
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While the theories of Innis and McLuhan are notoriously resistant to neat encapsulation, some general themes have emerged in scholarly attempts to situate them within the discipline of communications studies that they helped to define. Three such themes - focus on the effects and consequences of communications, emphasis on communications as a process rather than as structure, and a sharp focus on the technology of communication, or the 'medium' - are the most fundamental in characterizing the unique perspective of the Toronto School. This collection not only represents a crucial step in defining the 'Toronto School, ' it also provides close analysis of the ideas of its individual members.
Imprint | University of Toronto Press |
Country of origin | Canada |
Release date | November 2007 |
Availability | Expected to ship within 12 - 17 working days |
First published | November 2007 |
Editors | Rita Watson, Menahem Blondheim |
Dimensions | 236 x 159 x 33mm (L x W x T) |
Format | Hardcover |
Pages | 336 |
Edition | New |
ISBN-13 | 978-0-8020-9775-0 |
Barcode | 9780802097750 |
Categories | |
LSN | 0-8020-9775-8 |