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The Jargon of Authenticity (Paperback, 2nd New edition) Loot Price: R302
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The Jargon of Authenticity (Paperback, 2nd New edition): Theodor Adorno

The Jargon of Authenticity (Paperback, 2nd New edition)

Theodor Adorno

Series: Routledge Classics

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Loot Price R302 Discovery Miles 3 020

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Theodor Adorno was no stranger to controversy. In The Jargon of Authenticity he gives full expression to his hostility to the language employed by certain existentialist thinkers such as Martin Heidegger. With his customary alertness to the uses and abuses of language, he calls into question the jargon, or 'aura', as his colleague Walter Benjamin described it, which clouded existentialists' thought. He argued that its use undermined the very message for meaning and liberation that it sought to make authentic. Moreover, such language - claiming to address the issue of freedom - signally failed to reveal the lack of freedom inherent in the capitalist context in which it was written. Instead, along with the jargon of the advertising jingle, it attributed value to the satisfaction of immediate desire. Alerting his readers to the connection between ideology and language, Adorno's frank and open challenge to directness, and the avoidance of language that 'gives itself over either to the market, to balderdash, or to the predominating vulgarity', is as timely today as it ever has been.


Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Classics
Release date: November 2002
First published: 2002
Authors: Theodor Adorno
Dimensions: 197 x 133 x 15mm (L x W x T)
Format: Paperback
Pages: 176
Edition: 2nd New edition
ISBN-13: 978-0-415-28991-7
Categories: Books > Social sciences > Sociology, social studies
Books > Social sciences > Sociology, social studies > Social theory
LSN: 0-415-28991-2
Barcode: 9780415289917

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