Doing Business in China (Hardcover)

Contents:
Foreword. Acknowledgements. Introduction. Part I 1. The Road to Cathay 2. Through the Glass Darkly: China from a Western Perspective 3. The Furniture of the Mind 4. Relationships and Regulations An Ethical Interlude Part II 5. Creating Harmony: alternative venture formats in the PRC 6. The Marketing Mix 7. The Marketing Process 8. Rightness and Correct Form: the yi and li of organisation in China 9. Doing business with the Soujurners: the overseas Chinese communities 10. Western and Chinese Commercial Thinking. Bibliography. Index.