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The Changing Face of Multinationals in South East Asia (Paperback)
Tim Andrews, Bryan J Baldwin, Nartnalin ChompusriContents:
Part I: 1. ASEAN Business Context 2. The Rise of the Multinational Part II: 3. Organizational Downsizing 4. Corporate Consolidation 5. Human Resource Management 6. Electronic Technology 7. Information Tracking Part III: 8. The Marketing Function 9. Product, Brand, and Pricing Strategy 10. Advertising and Promotion 11. Distribution
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Product Description
Contents:
Part I: 1. ASEAN Business Context 2. The Rise of the Multinational Part II: 3. Organizational Downsizing 4. Corporate Consolidation 5. Human Resource Management 6. Electronic Technology 7. Information Tracking Part III: 8. The Marketing Function 9. Product, Brand, and Pricing Strategy 10. Advertising and Promotion 11. Distribution
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Product Details
General
Imprint | Routledge |
Country of origin | United Kingdom |
Series | Working in Asia |
Release date | October 2002 |
Availability | Expected to ship within 12 - 17 working days |
First published | 2003 |
Authors | Tim Andrews, Bryan J Baldwin, Nartnalin Chompusri |
Dimensions | 234 x 156 x 16mm (L x W x T) |
Format | Paperback |
Pages | 344 |
ISBN-13 | 978-0-415-26096-1 |
Barcode | 9780415260961 |
Categories | |
LSN | 0-415-26096-5 |
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