Tobacconists' Advertising; A Collection of Selling Phrases, Descriptions, and Illustrated Advertisements, as Used by Successful Advertisers, to Facilitate the Expression of Ideas and Assist in the Preparation of Attractive Advertising (Paperback)

This historic book may have numerous typos, missing text or index. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. 1910. Not illustrated. Excerpt: ... INTRODUCTION ADVERTISING is the corner-stone upon which every great business in this modern age must be built. Every up-to-date merchant recognizes the value of advertising as a business factor--few recognize the possibilities that may be realized by its proper use. More than a billion dollars is expended every year in the United States alone for publicity, and yet the science--for it is a science--is "still at the cock-crowing," as Emerson says of civilization. No business is so small, no field so narrow, but that it may be expanded by intelligent advertising. In every city may be seen many examples of what advertising has accomplished. The little store fifteen years ago located in some out-of-the-way street has become the large department store on the best corner. The shopkeeper who started ten years ago with $100 and one clerk now has two hundred employes, and has amassed a fortune. Intelligent and persistent newspaper advertising has accomplished these wonders. Thousands of brainy men are being paid handsome salaries to devote their talents to the study of this great question. Millions of dollars have been expended in experimenting--in determining the kind of advertising that brought results--that paid. The results of all this study and experimenting--the methods that have brought money in your line--are compiled in this book. Not every merchant can be an expert advertiser, but all may be intelligent, profitable ad writers. Individuality in adwriting is valuable, but to be able to prepare copy that brings business is more valuable. If Mr. Mason of Cairo has found that a certain ad in his newspaper brings him business, you may be practically certain that the same ad--or its essential idea--adapted to your line will bring trade to you, and you will find his ad...