Upstart (Paperback)

"A force of nature! Alexandria Procter will go far." - Bruce Whitfield

At 25 years old, Alexandria Procter became one of South Africa's youngest tech startup wunderkinds.

As an undergrad student at UCT, Alexandria came up with the idea for DigsConnect, similar to an Airbnb for students. Deeply affected by the violent student protests which swept university campuses in 2016, Alexandria created a website in 2018 that would address the tumultuous student housing crisis. In 2019 DisConnect disrupted the local tech terrain by raising R12 million in its first seed fundraising round, one of the largest in South Africa ever. DigsConnect has subsequently transformed from being a local student accommodation startup to catapulting into the global fourth industrial revolution.

Born in a small town in the Eastern Cape at the same time as South Africa's democracy, Alexandria's school career was characterised by defiance, rebellion and Friday afternoon detentions. Never one to toe the line, Alexandria dared to shoot for the stars.

While Upstart is a deeply personal memoir, it also offers priceless business insights and advice around startups and new tech, especially for the burgeoning African tech startup ecosystem. A unique and inspiring story.

"This girl is going places and whatever she does in her life is going to be brilliant!" - Luke Nolan, founder of Student.com