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Competition in Marketing 2006 - Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation (Paperback, 2006 ed.)
Vera MaginIn her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, performance, and competition. In the second essay she discusses several approaches to measure product differentiation in spatial contexts.
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Product Description
In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, performance, and competition. In the second essay she discusses several approaches to measure product differentiation in spatial contexts.
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Product Details
General
Imprint | Deutscher Universitats Verlag |
Country of origin | Germany |
Release date | July 2006 |
Availability | Expected to ship within 10 - 15 working days |
First published | 2006 |
Authors | Vera Magin |
Foreword by | Oliver P. Heil |
Dimensions | 210 x 148 x 10mm (L x W x T) |
Format | Paperback |
Pages | 145 |
Edition | 2006 ed. |
ISBN-13 | 978-3-8350-0432-0 |
Barcode | 9783835004320 |
Subtitles | value |
Categories | |
LSN | 3-8350-0432-8 |
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