Traditional social psychology assumes that the person has an
already-existing nature that then becomes subject to the influence
of the social environment. The Person in Social Psychology
challenges this model, drawing on theories from micro-sociology and
contemporary European social psychology to suggest a more 'social'
re-framing of the person. In this book Vivien Burr has provided a
radical new agenda for students of social psychology and sociology.
Using concepts familiar to the social psychologist, such as norms,
roles, demand characteristics and labelling, she argues for an
understanding of the person where the social world is not a set of
variables that affect a pre-existing individual, but is instead the
arena where the person becomes formed.
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