Business as usual is a bust . . .
In industry after industry, organizations that were once dismissed as upstarts, wildcards--mavericks--are making serious waves and growing fast. From high-profile innovators such as HBO and Google to funky sandwich shop chains, the truly imaginative and unconventional businesses are changing the way things are done--providing new approaches, strategies, and outlooks, as well as better ways to compete, lead, and succeed in the twenty-first century.
The first book to document this change, "Mavericks at Work" is business "edutainment" for a smart, ambitious readership, profiling some of the most exciting--and often eccentric--CEOs in the United States, while detailing their remarkable strategies for success
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Business as usual is a bust . . .
In industry after industry, organizations that were once dismissed as upstarts, wildcards--mavericks--are making serious waves and growing fast. From high-profile innovators such as HBO and Google to funky sandwich shop chains, the truly imaginative and unconventional businesses are changing the way things are done--providing new approaches, strategies, and outlooks, as well as better ways to compete, lead, and succeed in the twenty-first century.
The first book to document this change, "Mavericks at Work" is business "edutainment" for a smart, ambitious readership, profiling some of the most exciting--and often eccentric--CEOs in the United States, while detailing their remarkable strategies for success
Imprint | HarperCollinsPublishers |
Country of origin | United States |
Release date | 2008 |
Availability | Expected to ship within 10 - 15 working days |
First published | 2008 |
Authors | William C Taylor, Polly G. Labarre |
Dimensions | 204 x 136 x 20mm (L x W x T) |
Format | Paperback |
Pages | 316 |
ISBN-13 | 978-0-06-077962-7 |
Barcode | 9780060779627 |
Categories | |
LSN | 0-06-077962-4 |