How to use pricing as a strategic tool to increase revenues and win the war for profit
One of the greatest pitfalls in the war for profits is corporate strategists lack of a practical understanding of the link between overall revenues and overall costs. In Winning the Profit Game, the thought leaders at A. T. Kearney unveil a revolutionary new approach to establishing clear, strategic links between the top and bottom lines. No dry academic treatise, Winning the Profit Game is a guide to growing profits, in boom times and bust, using smart top-line strategies that optimize price, costs, customer behavior, and volumes. The authors clearly lay out the basic principles involved and also include:
Or split into 4x interest-free payments of 25% on orders over R50
Learn more
How to use pricing as a strategic tool to increase revenues and win the war for profit
One of the greatest pitfalls in the war for profits is corporate strategists lack of a practical understanding of the link between overall revenues and overall costs. In Winning the Profit Game, the thought leaders at A. T. Kearney unveil a revolutionary new approach to establishing clear, strategic links between the top and bottom lines. No dry academic treatise, Winning the Profit Game is a guide to growing profits, in boom times and bust, using smart top-line strategies that optimize price, costs, customer behavior, and volumes. The authors clearly lay out the basic principles involved and also include:
Imprint | McGraw-Hill Professional |
Country of origin | United States |
Release date | 2004 |
Availability | Expected to ship within 10 - 15 working days |
First published | December 2003 |
Authors | Robert Docters, Michael Reopel, Jeanne-Mey Sun, Stephen Tanny |
Dimensions | 231 x 158 x 26mm (L x W x T) |
Format | Hardcover |
Pages | 304 |
ISBN-13 | 978-0-07-143472-0 |
Barcode | 9780071434720 |
Categories | |
LSN | 0-07-143472-0 |