China Business Culture - Strategies for Success (Hardcover)

China's current growth rate is staggering: entry into the WTO, Google s tribulations with China s internet policies and the 2008 Beijing Olympics all point to unprecedented levels of interest in the world's largest market. But commercial success for Westerners is dependent on understanding a very different and complex set of cultural and business values, as well as the techniques of structuring a joint venture, negotiation and effective marketing in China.The realities of constant change mean that businesses must re-examine stereotypical or traditional views about what constitutes a distinctive business culture. The authors present a vivid picture of modern-day commerce in the People s Republic of China, written in a practical, comprehensive style, that will appeal to a wide spectrum of readers from professional business people and MBA postgraduates to university and business college students.China s Business Culture discusses many important topics; among them: Chinese managerial style; the significance of business networks; the best way to co-operate with various departments of the Chinese government; skills of negotiation; the cultural essence of Chinese commerce; Chinese consumer psychology; and the most effective way of promoting goods and services in the world s largest market.This book is a must-have for anyone doing business or planning on doing business in the world s fastest growing, and most complex, market."