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Harvard Business Review Press
Legare Street Press
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Showing 22 Results in All Departments
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Recall, Recognition, and the Measurement of Memory for Print Advertisements (Hardcover)
Richard P. Bagozzi
,
Alvin J. Silk
R
798
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Recall, Recognition, and the Measurement of Memory for Print Advertisements (Paperback)
Richard P. Bagozzi
,
Alvin J. Silk
R
424
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Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research (Hardcover)
Alvin J. Silk
R
721
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Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research (Paperback)
Alvin J. Silk
R
365
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The Influence of Advertising's Affective Qualities on Consumer Response (Hardcover)
Alvin J. Silk
,
Terry G. Vavra
R
806
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The Influence of Advertising's Affective Qualities on Consumer Response (Paperback)
Alvin J. Silk
,
Terry G. Vavra
R
433
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SAVE
R
369
What Is Marketing? (Hardcover)
Harvard Business Review
,
Alvin J. Silk
List Price
R
1,613
R
1,244
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A Multiple-product Sales Force Allocation Model (Paperback)
David Bruce Montgomery
,
Alvin J. Silk
,
Carlos E Zaragoza
R
429
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Structure of Repeat Buying for new Packaged Goods (Paperback)
Alvin J. Silk
,
Manohar U Kalwani
R
421
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Response set and the Measurement of Self-designated Opinion Leadership (Paperback)
Alvin J. Silk
R
422
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Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure (Paperback)
Alvin J. Silk
,
Frank P Geiger
R
366
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On the Reliability and Predictive Validity of Purchase Intention Measures (Hardcover)
Manohar U Kalwani
,
Alvin J. Silk
R
800
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Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity (Hardcover)
David Bruce Montgomery
,
Alvin J. Silk
R
793
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Measuring Influence in Organizational Purchase Decisions (Hardcover)
Alvin J. Silk
,
Manohar U Kalwani
R
794
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A Multiple-product Sales Force Allocation Model (Hardcover)
David Bruce Montgomery
,
Alvin J. Silk
,
Carlos E Zaragoza
R
803
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Small Group Theory and Marketing Research (Hardcover)
Harry L. Davis
,
Alvin J. Silk
R
873
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Structure of Repeat Buying for new Packaged Goods (Hardcover)
Alvin J. Silk
,
Manohar U Kalwani
R
795
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Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders (Hardcover)
David Bruce Montgomery
,
Alvin J. Silk
R
721
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Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure (Hardcover)
Alvin J. Silk
,
Frank P Geiger
R
722
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The use of Preference and Perception Measures in new Product Development - An Exposition and Review (Hardcover)
Alvin J. Silk
R
794
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Test-retest Correlations and the Reliability of Copy Testing (Hardcover)
Alvin J. Silk
R
799
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Aggregate Advertising Expenditure in the U.S. Economy - Measurement and Growth Issues in the Digital Era (Paperback)
Alvin J. Silk
,
Ernst R. Berndt
List Price
R
1,682
R
1,676
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