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Brand
Anchor Academic Publishing
Grin Verlag
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Showing 4 Results in All Departments
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R
82
The impact of product packaging on consumers' value perception - Does packaging enable retailers to take premium pricing with their retailer brand premium tier in the food segment in Germany? (Paperback)
Christoph Breetz
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R
1,439
R
1,357
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R
102
Product packaging as tool to demand a price premium - Does packaging enhance consumers' value perception to justify a price premium (Paperback)
Christoph Breetz
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R
1,636
R
1,534
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Die Unterschiede der Goodwill-Bewertung nach HGB, IAS und US-GAAP (German, Paperback)
Christoph Breetz
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R
944
R
911
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Ansatz und Bewertung immaterieller Vermoegensgegenstande nach IFRS - Dazu abweichende Bestimmungen nach US-GAAP und der Neufassung des IAS 38 vom Marz 2004 (German, Paperback)
Christoph Breetz
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R
1,244
R
1,182
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