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Showing 21 Results in All Departments
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Market Response to the Legitimation of a Brand Appeal (Paperback)
David Bruce Montgomery
,
Jon Scott Armstrong
R
420
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A Multiple-product Sales Force Allocation Model (Paperback)
David Bruce Montgomery
,
Alvin J. Silk
,
Carlos E Zaragoza
R
429
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A Probability Diffusion Model of Dynamic Market Behavior (Paperback)
David Bruce Montgomery
R
781
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On the Limiting Form of the contagious Binomial Distribution and its Application in Stochastic Models of Choice Behavior (Paperback)
David Bruce Montgomery
R
363
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Introduction to Management Science and Marketing (Paperback)
David Bruce Montgomery
,
Glen L. Urban
R
431
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Pricing Decisions (Paperback)
David Bruce Montgomery
,
Glen L. Urban
R
424
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Personal Selling Decisions (Paperback)
David Bruce Montgomery
,
Glen L. Urban
R
497
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Stochastic Models of Consumer Response (Hardcover)
David Bruce Montgomery
R
827
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A Stochastic Response Model With Application to Brand Choice (Hardcover)
David Bruce Montgomery
R
805
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Stochastic Consumer Models - Some Empirical Results (Hardcover)
David Bruce Montgomery
R
794
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Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity (Hardcover)
David Bruce Montgomery
,
Alvin J. Silk
R
793
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A Multiple-product Sales Force Allocation Model (Hardcover)
David Bruce Montgomery
,
Alvin J. Silk
,
Carlos E Zaragoza
R
803
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Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders (Hardcover)
David Bruce Montgomery
,
Alvin J. Silk
R
721
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A Dynamic Sales Call Policy Model (Hardcover)
Leonard M. Lodish
,
David Bruce Montgomery
,
Frederick E. Webster
R
794
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A Probability Diffusion Model of Dynamic Market Behavior (Hardcover)
David Bruce Montgomery
R
1,114
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A Continuous Limit for the contagious Binomial Distribution (Hardcover)
David Bruce Montgomery
R
719
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Introduction to Management Science and Marketing (Hardcover)
David Bruce Montgomery
,
Glen L. Urban
R
805
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Personal Selling Decisions (Hardcover)
David Bruce Montgomery
,
Glen L. Urban
R
839
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Implementation of Management Science in Marketing (Hardcover)
David Bruce Montgomery
R
724
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Pricing Decisions (Hardcover)
David Bruce Montgomery
,
Glen L. Urban
R
798
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Marketing Information Systems - An Emerging View (Paperback)
David Bruce Montgomery
,
Glen L. Urban
R
506
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