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More Than They Promised - The Studebaker Story (Hardcover): Thomas E. Bonsall More Than They Promised - The Studebaker Story (Hardcover)
Thomas E. Bonsall
R1,129 R855 Discovery Miles 8 550 Save R274 (24%) Shipped within 7 - 11 working days

This lavishly illustrated book on the famous automobile manufacturer traces the Studebaker family from its arrival in America in 1736, to the beginnings of the wagon business under John M. Studebaker and his brothers in the nineteenth century, to the family's entry into the automobile industry in 1902, to the last Studebaker automobile to roll off the assembly line in 1966.
The book, however, is much more than the story of a family business; it is also, in microcosm, the story of the industrial development of America. The Studebakers had always been industrialists in the sense that they made their living by manufacturing things, albeit on a small scale. When the Industrial Revolution hit the country with full force, spurred on by the Civil War, it transformed America from a rural-agrarian society into an urban-industrial one. The fortunes of the Studebaker family were transformed with it.
As the title suggests, the Studebaker story was mostly one of success. Studebaker wagons and carriages were long noted for their quality and popularity, and so, too, were Studebaker automobiles. The 1953 Starliner and the 1963 Avanti, designed under Raymond Loewy's direction, are widely regarded as among the most innovative examples of American industrial design.
The book deals in detail with the soaring prosperity of the company in the 1920s, the bankruptcy and miraculous recovery in the 1930s, the stupendous success of the early post-World War II period, and the eventual decline of the company's fortunes in the mid-1950s. It describes the development of such famous models as the Lark, Avanti, and Gran Tourisimo Hawk, with special attention paid to the Avanti II, a surprisingly successful spinoff from the dying company that continued to be produced until 1991. The final chapter, on why Studebaker died, is tightly reasoned and more convincing than previous theories. Throughout, the author has used personal incident and characterization to bring to life the rich, tumultuous history of one of America's longest enduring industrial empires.

The Fireside Sphinx (1901) (Hardcover): Agnes Repplier The Fireside Sphinx (1901) (Hardcover)
Agnes Repplier; Illustrated by E. Bonsall
R703 Discovery Miles 7 030 Shipped within 7 - 11 working days

This scarce antiquarian book is a selection from Kessinger Publishing's Legacy Reprint Series. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment to protecting, preserving, and promoting the world's literature. Kessinger Publishing is the place to find hundreds of thousands of rare and hard-to-find books with something of interest for everyone

The Fireside Sphinx (1901) the Fireside Sphinx (1901) (Paperback): Agnes Repplier The Fireside Sphinx (1901) the Fireside Sphinx (1901) (Paperback)
Agnes Repplier; Illustrated by E. Bonsall
R482 Discovery Miles 4 820 Shipped within 7 - 11 working days

This scarce antiquarian book is a selection from Kessinger Publishing's Legacy Reprint Series. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment to protecting, preserving, and promoting the world's literature. Kessinger Publishing is the place to find hundreds of thousands of rare and hard-to-find books with something of interest for everyone

The Fireside Sphinx (1901) (Hardcover): Agnes Repplier The Fireside Sphinx (1901) (Hardcover)
Agnes Repplier; Illustrated by E. Bonsall
R868 R811 Discovery Miles 8 110 Save R57 (7%) Shipped within 7 - 11 working days

This book is a facsimile reprint and may contain imperfections such as marks, notations, marginalia and flawed pages.

The Lincoln Story - The Postwar Years (Hardcover, New): Thomas E. Bonsall The Lincoln Story - The Postwar Years (Hardcover, New)
Thomas E. Bonsall
R857 R658 Discovery Miles 6 580 Save R199 (23%) Shipped within 7 - 11 working days

Lincoln's heritage is as rich as that of any car built anywhere in the world, and more impressive than all but a few. The Continental produced in the 1940s was one of the first cars to be universally recognized by classic car cognoscenti. The list of Lincoln-built cars in the postwar era certified with classic-or comparable "milestone"- status by various sanctioning bodies is likewise lengthy. The Mark II tops that list, but the slab-sided Continental sedans of the 1960s led the industry in design, and the forthcoming Mark 9 promises to continue the tradition. In recent years, Lincoln has risen from an also-ran in the sales race to a leadership role opposite arch-rival Cadillac. Today, it is vying for preeminence in what has suddenly become an international market. Along the way, the cars have been unfailingly interesting, frequently magnificent and-in several instances-quite literally legends in their own time.

The Fireside Sphinx (1901) (Paperback): Agnes Repplier The Fireside Sphinx (1901) (Paperback)
Agnes Repplier; Illustrated by E. Bonsall
R588 R558 Discovery Miles 5 580 Save R30 (5%) Shipped within 7 - 11 working days
Disaster in Dearborn - The Story of the Edsel (Hardcover, Anniversary): Thomas E. Bonsall Disaster in Dearborn - The Story of the Edsel (Hardcover, Anniversary)
Thomas E. Bonsall
R846 R647 Discovery Miles 6 470 Save R199 (24%) Shipped within 7 - 11 working days

Few cars in history have grabbed the public's fancy as much as the ill-fated Edsel-the Titanic of automobiles, a marketing disaster whose magnitude has made it a household word. Remarkably, there has never before been a book that tells the whole story-how the Edsel was planned, created, produced, and marketed. This richly illustrated book is the result of years of research by an award-winning automotive historian with access to the dark reaches of the Ford Motor Company's archives. The author also interviewed most of the original key Edsel design team stylists, who have supplied additional archival material. The result is a unique history of the Edsel program from the initial discussions in the late 1940s, through the first sketches in the mid-1950s, to the last, unlamented 1960 models. The Edsel story, however, deals with much more than a new brand of car. It was a key component in a deadly serious corporate undertaking at Ford Motor Company following World War II. Ford wanted to remedy years of mismanagement and return the company to parity with General Motors by dramatically expanding Ford's presence in the burgeoning medium-priced field. The Edsel was the most spectacular failure in that effort, but was only one pawn in a complex, high-stakes chess game that was a thoroughgoing disaster from start to finish. In the case of the Edsel, the failure was the result of almost too many factors to count: poorly conceived marketing, contentious internal corporate politics, bad quality control, and, ultimately, lack of support at the higher reaches of the corporation. The greatest irony of all, though, is that the Edsel-as this book demonstrates in its surprising conclusion-was actually a modest success that deserved continued management support.

The Cadillac Story - The Postwar Years (Hardcover, New): Thomas E. Bonsall The Cadillac Story - The Postwar Years (Hardcover, New)
Thomas E. Bonsall
R860 R660 Discovery Miles 6 600 Save R200 (23%) Out of stock

The Cadillac story is more than the story of a car company. It is, in many ways, the story of the American automobile industry itself-- which, as much as any industry, drove America's growth in the twentieth century and defined who we are as a people: mobile and prosperous. Cadillac, again and again, played a critical role in that story, for both good and ill.
In the depths of the Great Depression, the brand redefined itself and the luxury market. After World War II, it epitomized expansive prosperity. Then, in the 1980s, it epitomized the industrial crisis that had suddenly overtaken America. Today, Cadillac's struggle to survive in a furiously competitive--and suddenly international--automobile industry mirrors the challenges facing American industry as a whole. Its success in meeting those challenges will have much to say about the future of American industry and of General Motors.

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