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A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables
Peter S. Fader
,
Leigh McAlister
R
719
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A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables (Paperback)
Peter S. Fader
,
Leigh McAlister
R
362
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Variety Seeking Behavior - An Interdisciplinary Review (Paperback)
Leigh McAlister
,
Edgar A Pessemier
R
364
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A Dynamic Attribute Satiation Model of Variety Seeking Behavior (Paperback)
Leigh McAlister
R
425
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The Impact of Price Promotions on a Brand's Market Share, Sales Pattern and Profitability (Hardcover)
Leigh McAlister
R
795
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Variety Seeking Behavior - An Interdisciplinary Review (Hardcover)
Leigh McAlister
,
Edgar A Pessemier
R
720
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A Dynamic Attribute Satiation Model of Variety Seeking Behavior (Hardcover)
Leigh McAlister
R
799
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