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Grin Verlag
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Showing 8 Results in All Departments
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R
85
Why do cross-border M&A fail so often? The role of cultural differences in the case study of the DaimlerChrysler AG - An exploration of cross-border M&A activities in the automotive industry (Paperback)
Miriam Mennen
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R
1,477
R
1,392
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SAVE
R
100
Private label brands are a threat for high value manufacturer's brands such as Charmin! - An investigation of Procter & Gamble's marketing strategy focusing on 'pricing', under critical consideration of consumer buying behaviour and brand loyalty (Paperback)
Miriam Mennen
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R
1,632
R
1,532
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An investigation into the role of emotional branding in the cola market with particular reference to Coca-Cola (Paperback)
Miriam Mennen
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R
1,210
R
1,151
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International Trade and Finance - Pharmaceutical Industry in Germany - Research and Development - Innovation and Knowledge Creation (Paperback)
Miriam Mennen
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R
943
R
910
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Micro and Macro Environmental Analysis of the Health Care Sector in the US and France - Potential Opportunities and Threats (Paperback)
Miriam Mennen
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R
905
R
875
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Applied Marketing Strategy - The Rocker Hotel Sunderland (Paperback)
Miriam Mennen
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R
911
R
882
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Global Corporate Strategy - A Critical Analysis and Evaluation of Amazon.com (Paperback)
Miriam Mennen
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R
952
R
919
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Implications of the ageing population on the pharmaceutical and the tourism industry from a marketing point of view - Examples of Germany, the UK, the US and Japan (Paperback)
Miriam Mennen
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R
911
R
882
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