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The Zero Marginal Cost Society (Paperback): Jeremy Rifkin The Zero Marginal Cost Society (Paperback)
Jeremy Rifkin
R426 R251 Discovery Miles 2 510 Save R175 (41%) Shipped within 7 - 12 working days

The capitalist era is passing. Rising in its wake is a new global collaborative Commons that will fundamentally transform our way of life. Bestselling author Jeremy Rifkin explains that intense competition is forcing the introduction of ever newer technologies, in turn boosting productivity to the point where the marginal cost of producing additional units is nearly zero, making the product essentially free. In turn, profits are drying up, property ownership is becoming meaningless, and an economy based on scarcity is giving way to an economy of abundance. Rifkin describes how hundreds of millions of people are already transferring parts of their economic lives from capitalist markets to networked Commons. "Prosumers" are producing their own information, entertainment, energy, and 3-D printed products at nearly zero marginal cost, and sharing them via social media sites and other venues. Students are enrolling in massive open online courses (MOOCs) that also operate at near-zero marginal cost. As a result, "exchange value" in the marketplace is increasingly being replaced by "use value" on the collaborative Commons. Identity is less bound to what one owns and more to what one shares. Cooperation replaces self-interest, access trumps ownership, and networking drubs autonomy. We are, Rifkin says, entering a world beyond markets where we are learning how to live together collaboratively and sustainably.

The Zero Marginal Cost Society - The Internet of Things, the Collaborative Commons, and the Eclipse of Capitalism (Hardcover):... The Zero Marginal Cost Society - The Internet of Things, the Collaborative Commons, and the Eclipse of Capitalism (Hardcover)
Jeremy Rivkin 1
R625 R396 Discovery Miles 3 960 Save R229 (37%) Shipped within 7 - 12 working days

In "The Zero Marginal Cost Society, ""New York Times" bestselling author Jeremy Rifkin describes how the emerging Internet of Things is speeding us to an era of nearly free goods and services, precipitating the meteoric rise of a global Collaborative Commons and the eclipse of capitalism.

Rifkin uncovers a paradox at the heart of capitalism that has propelled it to greatness but is now taking it to its death--the inherent entrepreneurial dynamism of competitive markets that drives productivity up and marginal costs down, enabling businesses to reduce the price of their goods and services in order to win over consumers and market share. (Marginal cost is the cost of producing additional units of a good or service, if fixed costs are not counted.) While economists have always welcomed a reduction in marginal cost, they never anticipated the possibility of a technological revolution that might bring marginal costs to near zero, making goods and services priceless, nearly free, and abundant, and no longer subject to market forces.

Now, a formidable new technology infrastructure--the Internet of things (IoT)--is emerging with the potential of pushing large segments of economic life to near zero marginal cost in the years ahead. Rifkin describes how the Communication Internet is converging with a nascent Energy Internet and Logistics Internet to create a new technology platform that connects everything and everyone. Billions of sensors are being attached to natural resources, production lines, the electricity grid, logistics networks, recycling flows, and implanted in homes, offices, stores, vehicles, and even human beings, feeding Big Data into an IoT global neural network. P"rosumers" can connect to the network and use Big Data, analytics, and algorithms to accelerate efficiency, dramatically increase productivity, and lower the marginal cost of producing and sharing a wide range of products and services to near zero, just like they now do with information goods.

The plummeting of marginal costs is spawning a hybrid economy--part capitalist market and part Collaborative Commons--with far reaching implications for society, according to Rifkin. Hundreds of millions of people are already transferring parts of their economic lives to the global Collaborative Commons. Prosumers are plugging into the fledgling IoT and making and sharing their own information, entertainment, green energy, and 3D-printed products at near zero marginal cost. They are also sharing cars, homes, clothes and other items via social media sites, rentals, redistribution clubs, and cooperatives at low or near zero marginal cost. Students are enrolling in free massive open online courses (MOOCs) that operate at near zero marginal cost. Social entrepreneurs are even bypassing the banking establishment and using crowdfunding to finance startup businesses as well as creating alternative currencies in the fledgling sharing economy. In this new world, social capital is as important as financial capital, access trumps ownership, sustainability supersedes consumerism, cooperation ousts competition, and "exchange value" in the capitalist marketplace is increasingly replaced by "sharable value" on the Collaborative Commons.

Rifkin concludes that capitalism will remain with us, albeit in an increasingly streamlined role, primarily as an aggregator of network services and solutions, allowing it to flourish as a powerful niche player in the coming era. We are, however, says Rifkin, entering a world beyond markets where we are learning how to live together in an increasingly interdependent global Collaborative Commons.

The Zero Marginal Cost Society Lib/E - The Internet of Things, the Collaborative Commons, and the Eclipse of Capitalism... The Zero Marginal Cost Society Lib/E - The Internet of Things, the Collaborative Commons, and the Eclipse of Capitalism (Standard format, CD, Library ed.)
Jeremy Rifkin; Read by David Cochran Heath
R1,896 R1,621 Discovery Miles 16 210 Save R275 (15%) Special order

In "The Zero Marginal Cost Society," "New York Times" bestselling author Jeremy Rifkin argues that the capitalist era is passing not quickly, but inevitably. The emerging Internet of Things is giving rise to a new economic system that will transform our way of life.

In this provocative new book, Rifkin argues that the coming together of the Communication Internet with the fledgling Energy Internet and Logistics Internet in a seamless twenty-first-century intelligent infrastructure the Internet of Things is boosting productivity to the point where the marginal cost of producing many goods and services is nearly zero, making them essentially free. The result is that corporate profits are beginning to dry up, property rights are weakening, and the conventional mind-set of scarcity is slowly giving way to the possibility of abundance. The zero marginal cost phenomenon is spawning a hybrid economy part capitalist market and part collaborative commons with far-reaching implications for society.

Rifkin describes how hundreds of millions of people are already transferring parts of their economic lives from capitalist markets to what he calls the global Collaborative Commons. Prosumers are making and sharing their own information, entertainment, green energy, and 3-D printed products at near zero marginal cost. They are also sharing cars, homes, clothes, and other items via social media sites, redistribution clubs, and cooperatives at low or near zero marginal cost. Students are even enrolling in free MOOCs, massive open online courses that operate at near zero marginal cost. And young social entrepreneurs are establishing ecologically sensitive businesses using crowdfunding as well as creating alternative currencies in the new sharing economy. In this new world, social capital is as important as financial capital, access trumps ownership, cooperation supersedes competition, and exchange value in the capitalist marketplace is increasingly replaced by sharable value on the Collaborative Commons.

Rifkin concludes that while capitalism will be with us for the foreseeable future, albeit in an increasingly diminished role, it will not be the dominant economic paradigm by the second half of the twenty-first century. We are, Rifkin says, entering a world beyond markets, where we are learning how to live together in an increasingly interdependent global Collaborative Commons."

The Zero Marginal Cost Society - The Internet of Things, the Collaborative Commons, and the Eclipse of Capitalism (Standard... The Zero Marginal Cost Society - The Internet of Things, the Collaborative Commons, and the Eclipse of Capitalism (Standard format, CD)
Jeremy Rifkin; Read by David Cochran Heath
R646 R571 Discovery Miles 5 710 Save R75 (12%) Special order

In "The Zero Marginal Cost Society," "New York Times" bestselling author Jeremy Rifkin argues that the capitalist era is passing not quickly, but inevitably. The emerging Internet of Things is giving rise to a new economic system that will transform our way of life.

In this provocative new book, Rifkin argues that the coming together of the Communication Internet with the fledgling Energy Internet and Logistics Internet in a seamless twenty-first-century intelligent infrastructure the Internet of Things is boosting productivity to the point where the marginal cost of producing many goods and services is nearly zero, making them essentially free. The result is that corporate profits are beginning to dry up, property rights are weakening, and the conventional mind-set of scarcity is slowly giving way to the possibility of abundance. The zero marginal cost phenomenon is spawning a hybrid economy part capitalist market and part collaborative commons with far-reaching implications for society.

Rifkin describes how hundreds of millions of people are already transferring parts of their economic lives from capitalist markets to what he calls the global Collaborative Commons. Prosumers are making and sharing their own information, entertainment, green energy, and 3-D printed products at near zero marginal cost. They are also sharing cars, homes, clothes, and other items via social media sites, redistribution clubs, and cooperatives at low or near zero marginal cost. Students are even enrolling in free MOOCs, massive open online courses that operate at near zero marginal cost. And young social entrepreneurs are establishing ecologically sensitive businesses using crowdfunding as well as creating alternative currencies in the new sharing economy. In this new world, social capital is as important as financial capital, access trumps ownership, cooperation supersedes competition, and exchange value in the capitalist marketplace is increasingly replaced by sharable value on the Collaborative Commons.

Rifkin concludes that while capitalism will be with us for the foreseeable future, albeit in an increasingly diminished role, it will not be the dominant economic paradigm by the second half of the twenty-first century. We are, Rifkin says, entering a world beyond markets, where we are learning how to live together in an increasingly interdependent global Collaborative Commons."

The Zero Marginal Cost Society - The Internet of Things, the Collaborative Commons, and the Eclipse of Capitalism (MP3 format,... The Zero Marginal Cost Society - The Internet of Things, the Collaborative Commons, and the Eclipse of Capitalism (MP3 format, CD)
Jeremy Rifkin; Read by David Cochran Heath
R546 R486 Discovery Miles 4 860 Save R60 (11%) Special order

In "The Zero Marginal Cost Society," "New York Times" bestselling author Jeremy Rifkin argues that the capitalist era is passing not quickly, but inevitably. The emerging Internet of Things is giving rise to a new economic system that will transform our way of life.

In this provocative new book, Rifkin argues that the coming together of the Communication Internet with the fledgling Energy Internet and Logistics Internet in a seamless twenty-first-century intelligent infrastructure the Internet of Things is boosting productivity to the point where the marginal cost of producing many goods and services is nearly zero, making them essentially free. The result is that corporate profits are beginning to dry up, property rights are weakening, and the conventional mind-set of scarcity is slowly giving way to the possibility of abundance. The zero marginal cost phenomenon is spawning a hybrid economy part capitalist market and part collaborative commons with far-reaching implications for society.

Rifkin describes how hundreds of millions of people are already transferring parts of their economic lives from capitalist markets to what he calls the global Collaborative Commons. Prosumers are making and sharing their own information, entertainment, green energy, and 3-D printed products at near zero marginal cost. They are also sharing cars, homes, clothes, and other items via social media sites, redistribution clubs, and cooperatives at low or near zero marginal cost. Students are even enrolling in free MOOCs, massive open online courses that operate at near zero marginal cost. And young social entrepreneurs are establishing ecologically sensitive businesses using crowdfunding as well as creating alternative currencies in the new sharing economy. In this new world, social capital is as important as financial capital, access trumps ownership, cooperation supersedes competition, and exchange value in the capitalist marketplace is increasingly replaced by sharable value on the Collaborative Commons.

Rifkin concludes that while capitalism will be with us for the foreseeable future, albeit in an increasingly diminished role, it will not be the dominant economic paradigm by the second half of the twenty-first century. We are, Rifkin says, entering a world beyond markets, where we are learning how to live together in an increasingly interdependent global Collaborative Commons."

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