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Consumer Research - Literatur Review, Statement Analysis and Focus Groups (Paperback)
Miriam MennenEssay from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 68 % - B, University of Sunderland (Faculty of Business and Law), language: English, abstract: This essay consists out of three parts. Part one: Literature Review 'Consumer Perceptual Processes' Part two: Statement Analysis, 'As a part of our marketing strategy we introduce new products very frequently' Part three: Focus Groups, Applied Example
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Essay from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 68 % - B, University of Sunderland (Faculty of Business and Law), language: English, abstract: This essay consists out of three parts. Part one: Literature Review 'Consumer Perceptual Processes' Part two: Statement Analysis, 'As a part of our marketing strategy we introduce new products very frequently' Part three: Focus Groups, Applied Example
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Product Details
General
Imprint | Grin Publishing |
Country of origin | Germany |
Release date | 2011 |
Availability | Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available. |
First published | October 2013 |
Authors | Miriam Mennen |
Dimensions | 216 x 140 x 2mm (L x W x T) |
Format | Paperback - Trade |
Pages | 28 |
ISBN-13 | 978-3-640-79920-6 |
Barcode | 9783640799206 |
Categories | |
LSN | 3-640-79920-8 |
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